Environmental Analysis of the Eden Project Assignment

environmental Analysis of the paradise Project - Assignment ExampleOpened to the public in 2001, the project took some 30 months to construct and now provides an interesting experience to visitors both domestic and foreign. The Eden Project, based on research findings, is a benchmark by which other organisations can replicate their operational models for the companys consistent focus on providing relevant services and activities related to their mission and vision goals. PESTEL analysis of Eden Project The Eden Project operates in a stable political environment in which in that respect is ample state-level and local-level substitute for business development. The Eden Project is even supported by an EU organisation, The European Social Fund Convergence Investment, that has partnered with the local Learning Partnership for Cornwall to deliver sustainable operations and upgrade training of local workforce members to support the project (Green Foundation 2013 Major 2010). Through g overnment support both domestic and foreign, the Eden Project is able to sustain its operational model and achieve a variety of grants that provide adequate funding that assists in procurement, operational strategy development and even the market and promotional functions that give the organisation more public visibility and brand recognition. The Eden Project has as well been supported by notable political figures ranging from the butt to Prime Minister Gordon Brown in an apparent motion to promote sustainability and eco-tourism in the country (Eden Project 2008). Political actors with considerable influence in promoting the organisation and overly ensuring government funding provide the Eden Project with the marketing benefits and political networking benefits required to ensure long run operations and sustainability of the company model. Celebrity endorsers often have a positive impact on consumer attitudes and behaviours and utilising the Queens endorsements is only one el ement of how the organisation achieves brand visibility. The economic environment is in like manner kinda favourable for continued operations at the Eden Project. Admission prices for adults at the attraction range surrounded by ?19.50 and ?23.50, whilst children can enter the attraction for between ?6.50 and ?10.50 (Eden Project 2013). These are rather high prices comparatively to other local attractions, however it guarantees a higher revenue stream for the organisation. The UK is currently experiencing a recovery from the 2008-2010 recession, which is talent consumers higher disposable incomes today (Forex 2012 Reuters 2011). Concurrently, the UK Consumer Price Index has been stable since October of 2013 which represents that inflation is stabilising and currently class consumer income enhancements are rising in a faster proportion to inflation (ONS 2013). This provides an economic environment in which the Eden Project can sustain more consumer interest in disparate market se gments without irritation about substantial admission price discounting. The ability of consumers to pay the higher-than-average admission costs to experience a unique attraction provides a stable and positive economic environment for the organisation. The social environment is also favourable for continued consumer interest in the attraction. There is a growing ethical awareness in many consumer groups about the importance of ecology and environmental sustainability that impacts their consumption behaviours.