Occupy Wall Street Essay Example | Topics and Well Written Essays - 500 words

Occupy Wall Street - Essay Examplethe 1%) has been challenged by the widespread Occupy movement, causing a social disruption. This presents a mode of tension that serves as an opportunity for Apple to capitalize on the dissenting market by altering their scrape strategy to gain an appropriate knowledge with the new ideology. The current electronic rebel/technologically superior image of the company is almost ideal for the current climate, but the company will have to identify directly with the movement or face being placed in the unpopular big business category.Apples offerings are already linked with the youth/pop culture through their current strategy, so they may promote their part in contributing to the development by fashioning communication more accessible. This approach would be utilizing a media myth (that electronic devices make communication easier to use and obtain) as well brand assets. The Apple brand is also well connected to the notion of deviance by way of anoth er myth. Using Apples products was once considered a very uncommon occurrence, and they have managed to continue this rebel image throughout their immense success. Identifying the brand with rebellion offers the company another direct path to connecting with the Occupy movement by building from a myth and already established company resources.In the end, the Occupy movement may prove to be less impacting that originally assessed, and companies may be faced with the consequences of any major changes to brand strategies that took place solely because of the event. Since they theoretically do not have to change a lot, Apples current brand strategies have the company well positioned to capitalize on the popularity of the movement while absorbing little to no loss should the Occupy phenomenon flop in